When Did Bull Run Start? Pinpointing the New Cycle’s Origins
Determining exactly when did bull run start is often easier in hindsight, but recent market data suggests the foundation was laid much earlier than most retail traders realize. While Bitcoin's climb toward new all-time highs captured headlines this week, analysts point to a series of institutional milestones and shifting liquidity cycles throughout late 2023 and early 2024 as the true ignition points. For many, the rally didn't start with a single candle, but with the massive structural shift triggered by the approval of spot Bitcoin ETFs in January.
The transition from a weary bear market to the current state of "up only" sentiment has been fueled by a mix of macro tailwinds and a fundamental change in how users interact with digital assets. Today, the market isn't just watching Bitcoin; we are seeing an explosion in onchain activity, from meme coin manias to the institutionalization of Real World Assets (RWA). This widespread participation indicates that we are no longer in a speculative "hopium" phase but in a sustained expansion of the crypto ecosystem.
The Institutional Catalyst and the ETF Effect
If we look at the data, the question of when did bull run start can be answered by tracking the net flows into the crypto space. The fourth quarter of 2023 saw a dramatic reversal in sentiment as BlackRock and other financial giants signaled their entry into the market. This period of accumulation set the stage for the explosive volatility we are witnessing now. Unlike previous cycles driven purely by retail FOMO, this bull run is anchored by institutional rails that provide a steady floor of liquidity.
This shift has changed the way sophisticated participants manage their portfolios. Rather than leaving assets on centralized exchanges, there is a growing trend toward self-custody as a primary security measure. For many navigating these early stages of the bull market, using a multi-chain self-custody wallet like Bitget Wallet has become essential for managing assets across disparate networks while maintaining full control over their private keys.
Why This Cycle Feels Different
The core analysis of this bull run suggests a "barbell strategy" is at play. On one end, you have the massive, stable institutional inflows into Bitcoin and Ethereum. On the other, you have a hyper-active onchain economy where retail traders are hunting for the next 100x gem on Solana or Base. This dual-speed market is a departure from the monolithic trends of 2017 or 2021.
The impact is most visible in the way users are bypassing traditional barriers. We are seeing a move toward borderless finance where geographic restrictions matter less than the quality of one's onchain tools. As users bridge assets between Layer 2s and mainnets, the need for a seamless interface becomes paramount. The user-friendly onchain finance gateway Bitget Wallet serves as a bridge for this activity, simplifying complex cross-chain interactions that used to be the domain of expert developers.
What’s Driving the Momentum?
Beyond the price of Bitcoin, several deeper layers are driving this trend. Macroeconomic conditions, including shifting interest rate expectations and global liquidity cycles, have made risk-on assets more attractive. Simultaneously, the UX of crypto has finally reached a tipping point. We are no longer in the era of clunky command-line interfaces; we are in the era of intuitive, mobile-first finance.
This shift toward ease of use is exactly the kind of behavior shift that Bitget Wallet was built around. By integrating swapping, staking, and NFT management into a single interface, it reflects the broader industry movement toward making decentralized finance (DeFi) accessible to the masses. As more users move assets across chains to chase yield or participate in new launches, multi-chain wallets become the practical interface for that daily activity.
What Users Should Consider Doing Next
As the bull market matures, the "buy anything" phase will likely give way to more selective growth. For users who want to act on this trend while keeping control of their assets, moving toward self-custody is a logical step. High-traffic periods in a bull run often put stress on centralized infrastructure, making the autonomy of a private wallet even more valuable.
Practical considerations for this stage include diversifying across different ecosystems and ensuring your security practices are up to date. For those looking to explore onchain usage—whether that’s interacting with dApps or managing a multi-chain portfolio—the Bitget Wallet offers a robust environment to do so securely. It’s no longer just about holding an asset; it’s about being an active participant in an evolving financial system.
Conclusion
While the debate over when did bull run start will continue, the reality is that the market has entered a new regime. The combination of institutional support and improved onchain infrastructure suggests that this cycle has significant staying power. Over the next few months, expect to see further integration of traditional finance and decentralized protocols.
Ultimately, this bull run is proving that crypto is moving toward a permanent fixture in global finance. Whether you are a long-term holder or an active trader, the tools you use to navigate this landscape will define your experience. As the industry matures, the move toward self-custody and simplified onchain access will remain the most important trend to watch.

